Digital marketing for authors

Self-Help Books are the words of intellectually minded people


Self-help book is a genre of writing that directly helps you to know how to live, understand your emotion, grow positive things in life and rearrange your life to meet your goal in life.  Right from the ancient time thinkers like Plato, Aristotle, Cicero, Seneca, Plutarch, Marcus Aurelius etc. all wrote self-help books so readers can live and develop well in their life.

Today, with modernity and advancement in technology our life has certainly changed a lot but our emotional search is still the same. We are still have emotional, spiritual, financial and several areas of struggles in life and we are seeking to get in company of rights friends and learn to adjust well in family, find warmth in relationship, plan better future with health, wealth, money and many such important aspects of life.

Self-help book helps you in self-acceptance in your struggle of life. Circumstances are not your chosen pieces so learning from the best mind is very important and that can make life easier.

Everyone at some point of time in life needs help and help reaches to those who are ready to accept. Sometimes well-timed words are enough to help you to get out of your problems. You need strong and helpful words regularly as a dose of other medicines to balance your life.

Self-help books can light a fire under you when you lost in contemplation. It can make dramatic difference in your life. It can give you a space to think something new which is beyond your problem but it can help you to see opportunity in your problem.

As a reader you want to improve, explore and experience new ways to live better life. You feel helped when someone was in your shoes once and now leaving an example for you to come out of your problem.

Authors have their highest ambition to give guidance to their readers. They offer guidance in every sphere of your life. They give you right quotes, examples, real person’s struggles ranging from the attachment of romantic love to social relationship.

In today’s time, people are struggling on all sphere of their life, ranging from relationship problem, financial constraints, fear of getting fired from the job, facing depression and these areas are nullifying their life from within but you are not alone. Many have passed the true test of time and they can best set you back in track.

People are inclined towards self-examination and introspection and realizing that something needs fixing, something is stopping that fire that brings results in life. People are trying to find mentors, guide or a professional to help.

It has opened a carrier of coaching and counselling. Now we have specialized professional coach. These persons are specialized in human nature and understand the range of emotions that can make or break your life. They write self-help books and blog.

Successful self-help authors are delivering speeches, providing training programs, arranging seminars and wellness therapies and people around the world are very active in these activities as everyone wants to grow in their desire fields. People have different aims in mind; as some are looking for spiritual peace, better financial goal and harmony at home – all leads to self-help books as these books provide trans-formative information.

Self-help books are the words of intellectually minded people and it talks about your deep seated needs and gives you a time to think and make an actionable strategy for life change. It is a way of correctly identifying your need and ambitions. It helps you in finding more sincere and authentic lives. It helps you to entertain, educate, console and transform. These books shed light on your deepest motivations, needs and joys.

Make a habit of reading self-help book and help yourself the best.

Help yourself with self-help book


A reader who is seeking guidance in life can have self-help books as the best source to reorganize the life as it acts as a real motivator, energy booster and proves as rich source of serenity that can add meaning to your life.

Life is all about communication. Words can heal, motivate and even change your destiny. Right words can fetch you in right direction and push you towards the positive life.

Needless to say, several things are happening around the world, around you that can inspire and make you perspire for achieving your dreams.

Books are the soul that tills your soul to meet your higher goal in your life.

Books are the medium of communication, transportation and transformation that happen within you. Words are very shuttle and they enter within you and image forms that push you into transformation.

Change is expected and people want to change with time. Every reader is a seeker, seeking the right ways to deal the best and maintain balance between life’s misery and opportunity.

Anyone can be a guide, a writer too. Anyone can help you; anyone can become a source of inspiration and the best way to reach to millions of people is by writing books that hold the writer’s imagination, experiences and spirit to go under the hardship.

Self-help book writer should not be a professional or an expert or an academically intelligent or highly qualified in their field.

A book is an assimilation of experiences and a profound communication between two souls. Your voices are mixing with the voices of the book that drive your mind in a new direction and you start to look towards a new horizon.

A self-help book has the answer of your questions that arise in your conscience and subconscious mind.

As a writer, It is always good to write what you know and what you have experienced in your own life or the topic you are well aware of or the life you have seen closely and confident enough that you can put the real picture in words in your book.

You have stats, facts and studies from relevant sources to support and keep the readers more receptive to your information.

In life, everyone has their known crosses to bear. Everyone has burden and needing support that can belittle the pain one is carrying deep within.

Life in mysterious ways poking you and at the same time supporting you so you always remain ready for new advice, sources and instruction.

Readers are seekers and looking for ways to deal with their problems.

A writer of self-help book is only trying to say that he has been in your shoes and faced same difficulties which are facing and after experiencing now trying to help others.

Good self-help books are testimonials that life has keys to unlock the difficult situations and people have passed those situations in their life and found solutions.

A good writer doesn’t make you wait for long to get your answer. He keeps the book content simple, informative and clear.

Ghost writing – a good way to earn


Writing is an art and making money is also art and combining them is the best option in your life to earn a good amount of money for your good living.

It means ghost writing is your one of the best option.

Ghost writing is the combination of both the arts.

Your client may not know how a writer writes. He can have an idea say in 300 – 500 words but now he wants a book.

He wants an agreement and wants to have a deadline as how soon he can have a book which covers all his ideas.

You need to be very honest as you need more sits before you can plan anything good for him.

Honestly speaking he will tell you the same set of information but in very sitting you will note something new for your writing in the pitch of his voice, narration, emotion and from his facial expression. You never know what insight you can get from meeting him again and again.

However you need start fast and meet your deadline. If you book is of sub-standard then it can affect your future too so you have to work smarter and harder.

Indeed, ghost writing is not for people who have just started their writing career. It is for the seasoned writers.  It is for people who has the flair for writing and has a huge background of self-experience and exposure in that area of writing. Experience matters.

Money is not an issue. Here only your talent speaks. Film star, business tycoons, Politicians and sport star are someone like to hire you and chances you write for the first time for pennies but gradually your payment will increase like anything however it also depends on many facts such as your negotiation skills.

There is no doubt that internet and technology has given boom to writing industry and writers have chance to secure themselves financially by writing books for others.

Here in India there are many companies are working by hiring new writers and getting the manuscripts, blog, social sites update written for their client. According to the sources America is nearly 60% contributor for such companies.

I don’t work for any company. I have my clients and I search for new clients of my own. The best part for ghost writing is the advance money, written agreement and safety.

I always try to match my level of satisfaction, experts’ levels and my client’s level after all your satisfaction leads to client satisfaction too.

Your client is telling you everything. If he doesn’t telling you can understand soon why and then you know how to write.

When I am writing for blogs for my clients I always consider that I am earning my monthly expense but once I am writing for book, it means I am working for my own dreams. I love to spend on my interest.

There is nothing wrong in writing as a ghost writer. You come in a contract and 50% advance of the agreed amount that means your client will never like to leave you in the middle of the book writing process and if you are writing blog for the same client then his blog writing is to sweeten the deal.

Once you completed the book you are happy to receive the remaining amount and ready to sign another book contract which means 50% again. It is truly a win-win situation for both the parties.

I normally take break after completing one book that helps me to get refreshed and then start again.

Writing is a huge challenge


Writing is a discipline which can be taught and can be learnt with inclination towards writing. Nowadays there are several online and offline courses around the world so you can add this skill set with your genuine interest. There are coaches for writers, communities for writers and many such platforms where you can learn to develop your skillset as a writer.

When you have learned to write the next important thing that you need is a story and the willingness to share it in your own words. This process can sound simple until you have not tried; after all arranging ideas from your mind to and putting them in words on paper is never easy task.

Gradually over a period of time you learn to use what is taught to you in the classes and writing here and there you own a name for yourself as a fulltime writer so now you have a resume to tell or show the world both online and offline.

This process is really time consuming and very tiring and most usually give up in the middle but those who prevail definitely have the opportunity to catch the big fish from the ocean.

The decision to be a writer in this world certainly requires a strong financial background and when your financial background is not very strong and you can’t afford to foot all the bills then writing for others is the best available option and fortunately there are many jobs in the market for writers such as content and copy writers but here I am not talking about all those.

I am focusing here on writing books.

The market is huge and scope to make a fortune is also there but initially you have to give your best in terms of finance too.

Indeed the option of self – publishing sounds very easy but certainly it is not. It is very important to have editors, proofreaders, beta readers, cover designer, and many such professionals to help you till the final marketing team and you also have to pay your regular expenses that means you must have a deep pocket to pay all in advance.

Just forget the idea of your friend who has good drawing skill or one who is good at grammar to do you any favor here. You need people who are hardcore professionals in their respective fields.

Certainly it is not an easy task, only a person who is mad or highly passionate about writing can sustain here.

I personally suggest that writer particularly in their developing stage should not marry else life could soon be a mess unless you get lucky then your wife could be supporting you as a good bread earner. If not then these are all day dreams and don’t waste time as you always have shortage of time.

Taking risks is one of the qualities which a writer must have. In fact, it gives you an opportunity to keep yourself closed in one room and none bothers to knock at your door. You are like a king sitting in your own kingdom with your laptop and other necessary tools of writing and working whole day or sometime whole night long.

Writing is a challenge but to become a good writer is a huge one.

Writing for a celebrity writer always teaches you the best


If you make a decision to be a writer in this world when your financial background is not very strong and you actually have no one to guide you in this field of writing then you have to take a risk very wisely because you are the maker of your fortune.

Certainly it is not an easy task. Only a person who is mad or highly passionate about writing can do this. If you are not earning well then there is no point in having marriage or girlfriend. After all everyone likes a settled life partner and as a writer you have no hope of that until you sign a big contract with any publisher.

Taking risks is one of the qualities which a writer must have. In fact it gives you an opportunity to keep yourself closed in one room and none bothers to knock to disturb you. You are the king in your own kingdom and you are to read and write new things but doing it long you certainly need a good amount of money in order to foot the bills.

Each hard time opens a new window of opportunities and ghost writing is one of the best choices. Here you need to focus on the structure, plot and then never stop your flow, let fresh air to enter into your writing and never think about the readers and the actual writer for whom you are writing. Nothing actually matters to you when you are sitting in your kingdom and writing.

The actual writer is answerable for everything so let him answer to the readers. You are only answerable for your characters in the book – if they are fine then all is fine. Your world where you exist and the world which is writing are actually two different worlds but at time they are both similar.

Uncertainty is the fact of life and no knowledge can predict the future as it is only going to happen. Yes presumption is always possible which really matters and that makes sense. As in our life it is very difficult to pin point the cause and effect as similarly several small atoms in life pop up and change the situation of life. People have the freedom to think accordingly and behave sometime matured or bizarre or strangely.

Life is complicated and representing this in writing certainly opens you to great opportunities and challenges. As a ghost writer you have someone to take note of all this.

Writing is messy business – here you need to reach the readers guts and help them to walk in your shoes and act and react as you want them. And if you manage to hold them no matter with what logic then you are successful.

Actually writing is allowing you to live those lives in your brain, living those uncertainties, its ambiguities and letting go of the idea of complete resolution. It actually widens the area of naturalness of life into your stories and plot and it helps readers to understand that life is not all about chasing the bear but about what is actually suddenly thrown at you without any warning and you need you handle it all while staying upright.

It is lovely if there is someone equally involved in the story and have much wider experience in this field. They can help you to experiment and suggest you what is the best with better options. Writing for the celebrity writer always teaches you the most.

Why do celebrities want to be authors


Why do celebrities want to be authors? This question gets hold of my mind as my eyes roam around the library. Mostly all famous personalities have a book in their name.

It can be the most fascinating way or idea to meet the members of their fan club or to reproduce their life before the world as a work of an art.

No matter what they have in mind but book signing is something which has an immense pleasure that is definitely very fascinating business of one’s life. It adds more visibility to them and makes them last in people’s memories for longer.

Still reading serves a bigger and wider image of life and the iconic celebritkes are behind the bigger names. Publishers are the businessmen and they are offering them the big bundles of notes for their books.  This fat income further sweetens the deals.

Writing gives them time and space to reinvent themselves and push them as a role model before millions of readers. Here they get time to say whatever they wanted to say and bring seriousness into the comedy of their life where hope and despair seem to be always at the tug of war.

The big theme of human pain and pursuit of achieving dream was lurking in turmoil and future seemed unpredictable, only a small hope within to achieve the dream was playing a big role and driving one to move towards the goal.

This book is nothing but a voice of those eras of struggle and the most substantial and palpable object to carry the weight of life and its hardship which will be faced by everyone who wants to turn their dream into a reality.

Words capture the life experience and produce an energy to motivate others and help in influencing others life too so the world always have real heroes in life.

Definitely the responsibility of a ghost writer is very high and writing each word is a challenge but the well-informed brain of a writer always finds the right path to accomplish the work in the best possible way.

A ghost writer certainly has to bear the entire struggle in his mind and word it exactly as he feels and then in his solitary time dedicate himself to polish the work in the most fashionable way to produce the best work. In fact he has to live the life of its original author.

His creativity and passion of writing brings the celebrity onto the pages and a reader can feel his impulse within him or her. This job is not easy and that is why it is said that writing is not easy. It tills the readers’ heart and that is the success of the book and the sole purpose of writing.

Great book makes a celebrity to be closer to their fans and adds new fan followings and makes people to believe that hard work makes dreams to shine in real. It makes a celebrity to be immortal and that motivates a celebrity to be an author.

Ghost writing is a big project


Establishing yourself as a writer is not a one day affair. It is seriously life consuming effort with no guarantee of a good return in the form of a big or renowned writer with money not being an issue for you. For most of us it is only a day dream to be such a big author.

Becoming a ghost writer is comparatively better option when you have skillset and desire to earn big money even in advance so that your whole focus could be on writing only.

There is no doubt that people must know you, your writing capacity and your professional approach towards writing so that they like you to work for them. It definitely takes a lot of time, contacts, personal branding, social advertisement and good luck’s favor.

Indeed every writer has a dream to be a successful writer but as they say – Rome was not built in a day. It certainly requires a lot of time. Writing is like a business that first needs a lot of investment which is not everyone’s cup of tea.

Before becoming a full time writer one has to be in touch with his or her day job so to meet the end. Then gradually when you make a good flow of income by writing for others (mostly) then you can think to leave your day job and work from home as a freelancer.

When you think about being a writer the worst thing that comes in mind is that you need to work the whole day in your office which takes care of your monthly bills but the market is always demanding good contents by ghosts so when you come home you need to sit and work again.

Ghost writing is not new. It is very old and mostly done in regards of someone like editor of any magazine. In fact in colleges and universities P. hd degree works (thesis) were also written by ghosts and on thesis cover research – scholar’s name appears on the jacket but only a nominal or no payments were paid against it. It is good that things are now in the open and parties have written legal agreement.

Situation has certainly changed. Earlier these things were done secretly but now it is done with legal agreement. Now College syllabus books, blogs, science journal magazines or any magazine, novels, short stories and book reviews and criticism are all written with the help of ghost writers.

Nowadays writing is a very big business opportunity and has a big demand in the market. Ghost writers are mostly seasoned writers in their respective fields and earning very well.

Money is certainly a good motivating factor to start your carrier as a ghost writer and the people who will hire you are mostly rich men who are looking for a wordsmith who can quickly produce a manuscript and write all that he or she wants or expects.

Once you have written your own book or novel certainly you have learnt the art of writing till the finishing line so you are familiar with the craft and the whole length of process of writing, editing, proof reading etc. You also know as what your editor expects in your manuscripts and what a line and copy editor can do and what a developmental editor can do as it is all about the big money game but in all this you are to take your cut and shut your mouth.

In other words, it is a factory that produces manuscript which the owner wants. As there is old saying: Pay the Piper and sing his tune.

The owner, whom you here in this context call author, whose name will go on the jacket of the book, is demanding a manuscript and you are like any other staff working for him. Once the book is ready, you get your cut and you are working on another manuscript for a new client.

So to begin with your ghost writing project all you need is a client who trusts in your abilities and creativity. Once the deal is signed, the best fun is not just the advance money in your account but the most reliable source for the book is your client himself or herself standing before you to give you the major information regarding the book and you need to write it in the most polished and most creative manner in the voice of the author so writing as a ghost writer certainly takes less time than your own project.

Your own writing project is a slow development project but your ghost one is the fastest work as you are in the shoes and life of someone else. You have a story, shape of the character and most of the time structure of the book so all you need is to adopt their voice and maintain the pace to meet the deadline.

But if you are thinking by any dint of thought that ghostwriting is for the beginners then you are totally wrong. It is for seasoned writers who have solid writing craft skills and understand the seriousness of the work as your client is waiting for your manuscript to come before his eyes and he is not going to buy any of your excuses.

After all it is a business where time is money and so you have to work with your survival instincts. Ghost writing is a big project and the work can very easily go out of control but you have to manage all and you have to learn when to work and when to feel relaxed. And above all you need to abandon your identity. You are just a medium channelizing the clients’ idea into his manuscript and trust me your effort is well paid.

Ghost writing is a fun job


Big name equals to big money and every publisher knows this well so does the ghost writer. Big named people don’t have time to write word after word till the book is not completed. They always need ghost to write and you need to be always ready to catch the opportunity.

Indeed it is not so easy to find a big name as they follow many middlemen who arrange one ghost for them, sometimes directly publisher hire a ghostwriter but you never know when your lady luck will smile at you.

But you need to act as a professional and work as a professional. Writing a book is never an easy job so you must have a good exposure to this industry and it is also good if you have already written some books.

In fact, ghosting is a business to write what your client can think of but fails to give words to. It is really a nice job when you are putting words of your client on a piece of a paper. You are walking in the shoes of your client and see how his or her impulses direct you with words.

It is a simple play of catching impulse, personality and the right vibration to select the right words and seeing whether these could lead you towards the final goal of your client’s inner world.

It is a fact that sometimes your client has no clue how to write a book but have an urge to see the book as fast as possible so you are in the shoes of highly paid project manger’s role –  to take everything from your client’s side and start working (Of course, after signing the contract).

You are to decide what should go first and in which chapter and how the structure of the book will look like and what best can be done in order to make the book more readable but apart for this there are some very important facts which should be cleared while ghosting your client, such as:

  • When you and your client are going to sit together because without that this project is next to impossible.
  • You need to know what help he expects from you and what you can offer, things must be clear on both sides.
  • Where is your client seeing this book?
  • Is your client providing all the outlines or do you need to find everything out on your own?
  • Is your client the only source for the book or are there others included or will you have to do all the research?
  • How easily is your client available for you?
  • How fast can your client give you back the chapters to rewrite.

Once you have these things cleared then certainly everything is set for you to go. Ghosting a book has definitely a long way to go but with each step you are learning. You are growing too and certainly you are running at a high speed to earn more from your future client.

Certainly it is a good motivation that helps you to lay out, work and finish the book on the due date.

There is a big competition in the market and people are always in a queue to get their chance to eat their pie but one thing is for sure that you have to prove that you own the money and you are the best one to do this.

Indeed people ask you to write a book in a few thousands and lakh but never accept such proposal as they are joking and not serious only because they don’t have any idea what the hell book writing means.

Of course every book is worth different amount in the market. Some are written with serious notes, plunging deep into the mind of your client or character of the book and some are just running at the surface of the characters of the book but in both cases book is a book that needs to hold the readers and so it has to be written with creativity and talent.

It is very important that you are happy with your payment else the book will go to see the hard days and soon you will too. Better negotiate correctly.  When the payment negotiation is done correctly, ghostwriting is an incredibly rewarding and truly fun job.

Ghost writing makes you a good writer


When your pocket is empty and you are asked to write a book which you know is going to eat all of your savings and there is no guarantee that you will be in touch with your money after all things also depend on marketing, sales promotion, reviews and many other aspects then certainly finishing your first draft takes time and moving it to final stage makes you feel consumed.

If such situation is ahead of you then you are in sure way to a ghost writing job as it has an ample amount of benefits and keeps you motivated and excited and you will never feel to leave any of the opportunities of writing.

The world is full of opportunities for those who are ready to give their best effort and ghost writing is about your best effort and best earning; after all money certainly motivate you to work harder and meet your deadline.

If I talk about my experience, certainly the money motivated me the most as my life was just banging to find a good sum of money right at that moment. I was ready to work for anyone, writing anything including biography or anything someone needed.

Before that I had 3 books on my bucket to show my abilities and a proven record of magazine publishing – indeed some were under my name and some under others. And the best point is that some of the articles got published in some of the best newspapers like TOI – Time of India, The Asian Age, The Patriot etc.

Indeed I had my articles published in some small fashion and best dine magazines. I had written some websites for fashion designers, health and diet, jewelers and others and all those things certainly helped me to brush my luck in this new endeavor.

Certainly, working here and there requires a lot of contacts and goodwill and it helps in gaining confidence of your client.

Once you get a client your motivation is all time high because of:

  • Advance payment: Yes, once deal is signed you are at least paid 50% in advance which is enough to meet the deadline as another check is waiting for you.
  • More books from the same client: once you give your client one book on time no wonder you will have another book advance from the same client and if you client is simple and good he can help you to find another client too.
  • With every book you are learning: Yes, when you are in your research mode for the book certainly you will come across many related subjects which will not only catch your interest but can give you a clue for the next book proposal so your eyes are open for the next opportunity.
  • No marketing effort: Indeed marketing is always there in the game plan of writing but as a ghost writer you don’t need to work harder for the book to reach to its sincere readers.
  • No emotional association: Once the manuscript is ready and handed to the client now it is not your baby so you don’t need to worry. Of course it doesn’t mean you can write inferior quality – after all each books sales helps you to grow further financially. And the best part is you feel disassociated from all the characters so you can judge the book like a sincere reader too.
  • It adds to your experience and makes you a better writer: As you are working harder to meet your deadline so you are in constant habit of writing and that is very important for a writer to grow. You are working for several domains and industries so you are collecting a lot of information from everywhere and it widens your learning curve.

Once you finalize any book soon you will feel intoxicated and you can’t live without another project. You will do all to get another and like that your experience will get richer and at the same time your bank account as well.

The wonderful world of ghost writing


This world is a big business house where things are converting into brands. Brand actually assures that your money is going in a right way so people are not hesitant before spending. In other words, only brand matters.

People wear brand clothes, eat at brands restaurants and prefer to read brand named authors.

In the writing industry there has come a point of great change as by now even bigger names are using ghost writers and their books are running the market. Quite interesting, isn’t it?

People hardly care or are hardly aware that things do exist but they go behind the books and it doesn’t matter who is actually working or writing the book. Readers just see the book jacket and they are assured that the book is worth spending money on.

Readers are readers who are heavily in need of good books no matter what the behind the curtain story is. This mind set certainly has given a boom to this ghost writing industry and now more often than not people and celebrities from all walks of life are hiring writers and getting their books on the shelves.

It is actually good for the rich celebrated people as they can have time to enjoy their life without hampering their work.

Celebrities whom readers want to read are not necessarily only authors they can be from any industry like film stars, models, politicians etc. And it is not necessary that they are well versed in writing too or it is also possible that they can be too busy to pay attention to writing so in both conditions ghost writers gain the job.

In recent years as things have come up that some celebrated writer hired someone to write for him or her books. It was an agreement between the actual writer and person whose name will go on the jacket of the book that the actual writer will get paid but remain a ghost.

This business deal is now going high like anything. Each yeas many celebrities around the world are coming with their books and the inside story is the same – that the book is written by a ghost writer.

This industry will go on growing till readers are ready to read and publishers are ready to advance huge amount of money to the celebrities.

Ghost writing is also the future for the upcoming writers who have talent but no means to create their own market – then the best-selling authors or celebrities are the best ones to hire the writers to write for them at the best price.

Writing is a big challenge but it has huge opportunities.

As a small, unknown writer you need to burn your mid night oil for a long to be a brand and invest a lot of money in writing, editing and other necessary things but ghost writing is comparatively truly easy to earn big from.

A beautiful line was once well said by Tom Clancy: The public would soon cease to give a damn about who actually wrote what they were reading.

Indeed, people read the name on the book jacket first. If the name is popular best seller then it will run out of the selves in no time else books will be frozen to death in go-downs and hardly get the sun light of the day so ghost writing is the future and the win- win situation for both.

Here, they are several celebrities and influencing names around us and everyone is coming with their books and world is curious to know and read about them.

The role and the involvement of the book jacket writer is to give you “plot”, “establishing plot”, “giving guidance” and “pass character sketches” and then all is yours.

But your problem doubles when the celebrity whose book you are writing is not from the writing background then you have to do all for him or her. Indeed, it is like spoon feeding a baby but all your efforts are well taken care of financially.

Apart for that good point for ghost writer is that if the celebrity already has a publisher then chances are that ghost writer will have a small cut in the royalty too and that could mean millions.

Indeed it all costs. It cost you no visibility, you just stand in a shadow, never be interviewed by any TV or magazine or signing autographs at guest appearances.